Specialized Marketing & Communications
People often ask what I do? In one sentence, I provide marketing development services to manufacturers and suppliers of quality consumer electronics products. Depending on the client’s specific needs, those services can range from market analysis, marketing communications, media relations, advertising to long-range planning.
My career in specialty consumer electronics spans more than thirty years and I have been involved in nearly every facet of the business from retail sales, manufacturer’s representative, and company executive. In the early ’90s, I had the unique opportunity to leverage my experience, contacts and skills to serve others in my own business.
Having hired agencies and outside resources myself, I knew what I did and did not like in these relationships and have used that as a guide in developing my own business. For example, as a manufacturer executive, I always preferred dealing directly with principals who would be responsible for executing our plans. No layers to fight through or revolving second-stringers working on the account.
So for my business, I decided from the outset that I was going to be that experienced principal who would become an effective extension of the client. So when a client hires me, that is who they get….100% of the time. In more than twenty years, it has served my clients well and it is what you too can expect from me.